Tren Produk Blind Box: Inovasi Model Bisnis Atau Tantangan Kepatuhan Syariah?

Abstract

The rapidly growing trend of blind box products in digital commerce raises a fundamental
question regarding its position in Islamic economic law, whether it represents a legitimate
business model innovation or contains serious challenges to Sharia compliance. This product
potentially contains elements of gharar due to the uncertainty of the contract object at the time
of transaction. This study aims to analyze the trend of blind box products from the perspective
of sale and purchase contracts in Islamic economic law through a literature review of national
and international journals. The findings indicate that blind box products contain elements of
gharar fahisy due to uncertainty regarding the type, quality, and specifications of goods, thereby
failing to meet the valid requirements of sale and purchase contracts in Islam. Therefore, stricter
oversight is needed to ensure this practice aligns with the principles of clarity, justice, and
transparency in Islamic economics.